Hempel, one of the world’s largest, independent suppliers of decorative, marine and protective coatings, has launched a new outlet in Dubai as part of the company’s regional expansion plans, particularly in high-growth markets such as the UAE.

The paint major is also strengthening its exclusive range of paint offerings for the UAE market, particularly within the decorative and protective segments.  These segments account for up to 85 per cent of the total paint sales in the country, according to a study by PKF research.

The opening of the new Sadafat Trading outlet, the authorised Hempel dealer located in Hor Al Anz, takes advantage of the sustained growth pace of the UAE market. The outlet is equipped with Hempel’s state-of-the-art tinting machine fitted with a portable spectrophotometer and trained staff to provide professional advice on colour finishes and special interior effects for coating and painting requirements. It can also deliver material to client locations across Dubai.

Laurence Brown, Hempel UAE country manager, said: “The UAE has been a key growth market for Hempel and we are therefore fully committed to further expanding our presence here. Leveraging on the company’s well-established R&D (research and development) infrastructure, Hempel has focused strongly on developing specialised coatings that cater to specific demands of the local market, giving us a competitive edge.    

“The opening of the Sadafat Trading outlet, which is strategically located in the hardware hub of Dubai in Hor Al Anz, therefore brings us closer to our customers and reinforces our ability to reach out to our clients.”

“Hempel has likewise invested in providing extensive training to all staff of the new Sadafat Trading outlet, so customers can benefit from professional advice for any coating and painting requirement. Building on our long-term expansion strategy, we are confident that Hempel remains strongly positioned to take advantage of the robust growth outlook of the UAE’s paint industry,” Brown added.