GENERAL Navigation and Commerce Company (Genavco) has signed an agreement with Stow, a Belgium-based racking and shelving specialist, to distribute its products in the UAE.
Genavco president Isam Abu Nabah said the development allowed the company to cater to the larger needs of the logistics and warehousing industry – an estimated Dh350 million ($95.29 million) market – with plans to take on a 10 per cent share in the next three years.
“Through our partnership with Stow, we now have access to an extensive portfolio of racking and shelving products allowing us to offer more comprehensive storage and handling solutions to our customers. Catering to our clientele’s needs in the past has allowed us to grow as a trusted name in the field, and this development will further reinforce our stronghold on the market,” he said.
The products will make their debut in Dubai this month at Materials Handling Middle East 2013 (September 10 to 12), the region’s only exhibition for the materials handling industry that will offer direct access to a key target audience.
Among the products being introduced to the market, the Stow Atlas pallet shuttle system, for example, shows the company’s vast experience in the field. The ISO 9001 product serves to optimise storage capacity and the self-powered device facilitates the loading and unloading of pallets.
Asif Khan, the head of Genavco’s Equipment Business Unit, said: “Our participation in Materials Handling Middle East 2013 reinforces our aggressive business strategy for future growth by putting us into direct contact with consumers and decision-makers to drive immediate sales of the products.”
And Stow group sales director Christoph Mestdagh said: “With this new alliance, we are able to enter the market on a solid footing through one of the leading suppliers of construction, industrial and materials handling equipment in the UAE. We are certain that the agreement will be a fruitful one for both organisations and are extremely confident moving forward.”
Genavco’s sales team will be supported by Stow factory representatives.
Stow is part of Averys Group, the world’s third largest manufacturer of racking and shelving products, which already enjoys an established presence in Asia, Europe, South America and Australia.
As one of the leading suppliers of storage solutions, Stow has extensive experience in manufacturing top-quality racking systems for the storage of palletised or small goods and longer items, as well as mezzanine structures. The company’s products are poised to complement Genavco’s range of materials handling equipment such as the Crown electric forklift trucks, Flexi articulated forklift trucks and Shantui diesel forklift trucks.