Seed Group, a company of The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, has entered into a strategic partnership with London-based VerbaFlo to support its growth in the residential property sector in the UAE.
VerbaFlo provides AI technology for leasing and resident communications, serving landlords and operators of rental housing and student accommodation.
Under this deal, VerbaFlo will get access to Seed Group’s network as it expands its business with UAE property owners, developers and management companies.
The Emirati group will also help identify prospective clients and facilitate discussions with government and institutional stakeholders in real estate. Additionally, its support will extend to opportunities elsewhere in the Middle East and North Africa (MENA) region.
VerbaFlo already works with established British operators, including Homes for Students, Moda Living, Fusion Students and Downing. Founded in 2024, the company caters to more than 50 residential operators across 12 countries, with its platform supporting over 300,000 residential units.
Hisham Al Gurg, the CEO of Seed Group and The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, said: "VerbaFlo’s work with established residential operators was a significant consideration for us. These businesses manage a high volume of inquiries, and the quality of their responses is crucial for both occupancy rates and the satisfaction of current residents. This experience is particularly relevant to the UAE."
"Our objective is to assist VerbaFlo in understanding the needs of local operators and to foster the relationships necessary for establishing a sustainable business in this region," he stated.
Beyond leasing, VerbaFlo covers the rest of the resident journey across resident support, maintenance requests, renewals, rent and payments, other routine correspondence, and move out.
Its intelligence layer, VerbaIQ, lets managers ask about portfolio performance in plain language and turns everyday resident conversations into operational insight.
Sayantan Biswas, Founder & CEO at VerbaFlo, said: "A single tower in the Gulf can hold residents from dozens of nationalities, speaking as many languages, and a message has to land correctly whichever one a resident writes in. VerbaFlo already runs in over 200 languages across our US, UK and Europe base, so this is the ground we already stand on."
"The UAE brings together one of the most international resident populations in the world, a rental sector that continues to professionalise and a clear national ambition to bring AI into property services, which makes it a natural place for us to invest and build," stated Biswas.
"Our partnership with Seed Group is extremely important to us, as it brings us close to the relationships and local understanding that matter most in this market, and we see the UAE as the opening chapter of a longer Gulf story," he added.-TradeArabia News Service