Pure Bliss Development, owned by Lals Group, one of the region’s most prominent retail conglomerates, has announced the topping out of Bliss Tower, its flagship residential project in the Dubai Land Residence Complex (DLRC), thus signifying completion of the major building structure. 

It is located within a master-planned community aligned with Dubai’s 2040 Urban Master Plan, where more than 60% of the area is dedicated to green and open spaces. 

Rooted in Japanese minimalism and thoughtful design, the development focuses on clarity, comfort, and effortless everyday living, offering residents a balanced lifestyle supported by curated amenities and a strong community infrastructure, said the developer in a statement. 

The project offers a collection of well-planned one-bed, premium two-bed and 2.5-bedroom residences, designed to meet the evolving needs of modern urban residents. 

With prices starting from AED1.1 million ($299,456) and supported by an attractive 20:80 payment plan, Bliss Tower presents a compelling proposition for both end-users and investors, it stated.

Lals Group Chairman Lal Ganwani and Vice Chairman Jayant Ganwani  announced the milestone at a ceremony marking the project’s progression into the next phase of development. 

Bliss Tower is being developed in collaboration with GRID, overseeing design, construction, and go-to-market execution to ensure a seamless and high-quality delivery.

Speaking at the ceremony, Jayant said: “We are delighted to mark the topping out of Bliss Tower in DLRC, one of Dubai’s fastest-growing investment corridors. The project offers exceptional connectivity to key destinations, including Downtown Dubai, Dubai Academic City, Dubai Outlet Mall, IMG Worlds of Adventure, and Dubai Silicon Oasis.”

“Bliss Tower truly meets the evolving needs of residents and investors, with timely supply meeting clear demand,” he stated.

Constructed and marketed in collaboration with GRID as its Development Lifecycle Management Partner, over 90% of Bliss Tower units have been sold. 

“GRID has delivered an exceptional development journey from design and construction through marketing and sales. The topping out of Bliss Tower within 14 months from breaking ground is a testament to this collaboration, stated Jayant.

Shreen Gupta, Founder and CEO of GRID, said: “The vision set by the Ganwani family for this project was to create one of the finest residential developments in the neighbourhood, defined by quality, comfort, and thoughtful design. With the completion of this phase of construction, it is evident that Bliss Tower is a reflection of precise execution, strong collaboration, and a shared commitment to delivering excellence.”

“In a market where access to high-quality contractors remains a challenge, GRID’s extensive network enabled us to deliver a seamless journey from concept to keys,” he added. -TradeArabia News Service