UAE developer Binghatti and auto giant Mercedes-Benz last month (January) joined forces for the official unveiling of the world’s first Mercedes-Benz branded city in Dubai.
Spanning over 10 million sq ft in Nad Al Sheba, the AED30-billion ($8.2 billion) Mercedes-Benz Places|Binghatti City is the first masterplanned community from Binghatti.
The masterplan will be delivered in three phases – each unveiling a new layer of this cityscale vision. Across the towers, residences range from studios to three-bedroom apartments, with Vision Iconic tower, Mercedes-Benz’s newest concept creation, also featuring a collection of four- and five-bedroom homes.
All of it is anchored by its defining centrepiece, the iconic spiralling signature tower bringing to life one of the region’s most ambitious residential masterplans.
Hosted by Hollywood actor Terry Crews, the night drew 25,000 guests as a spectacular drone show lit up the skyline and the programme unfolded around two historic reveal moments.
The first reveal was the exclusive regional showcase of Vision Iconic inspired by the golden era of 1930s automotive design and embodying the pure essence of the marque.
The second was unveiling of the masterplan community, an entirely new urban district comprising 12 architecturally synchronised towers.
The drone show which illuminated the Meydan skyline was followed by a laser projection across Nad Al Sheba tracing the outline of the 12-tower formation, before a grand fireworks finale crowned the night symbolising the scale and ambition of the vision.
At the heart of the development lies the Grand Promenade, a vast green expanse imagined as a sanctuary of sustainable and environmental consciousness.
Designed as a sequence of 12 unexpected moments and curated experiences, it features water elements, discovery zones, shaded groves and panoramic hills.
Chairman Muhammad Binghatti said the duo has returned not only to build upon the success of their first collaboration, but to imagine what the future of living can become when automotive ingenuity and architectural innovation converge at a city scale.
Mathias Geisen of Mercedes-Benz (Sales & Customer Experience) said: “This masterplan represents the purest expression of the brand’s design philosophy, extending our DNA from the automobile into a living environment crafted with technical precision.”