Dubai Holding Real Estate has announced a strategic partnership with Huspy to provide customers of its brands - Nakheel, Meraas and Dubai Properties - with a more seamless and informed home financing experience.
Through the partnership, customers will gain access to integrated, end-to-end mortgage guidance throughout the financing journey leading up to handover. The collaboration is designed to help buyers clearly understand their financing options, prepare earlier for key payment milestones and handover requirements, and progress through the final stages with greater clarity and confidence, said a statement.
The initiative will provide dedicated mortgage advisory offering prequalification support and comparative rate insights. Where applicable, customers may also benefit from access to preferential mortgage solutions, valuation support, select fee-related benefits and other partner bank offerings, subject to eligibility and lender approval.
Khalid Al Malik, Chief Executive Officer of Dubai Holding Real Estate, said: “At Dubai Holding Real Estate, we are committed to strengthening every stage of the customer journey, from the moment a buyer chooses one of our destinations, through to handover and long-term ownership. By partnering with Huspy, we are giving Nakheel, Meraas and Dubai Properties customers clearer access to financing guidance, greater readiness at key milestones and a more seamless path to ownership. This reflects our wider ambition to continue raising the standard of customer experience across Dubai’s real estate sector.”
Huspy, a Dubai-headquartered proptech company operating across the UAE, Spain and Saudi Arabia, has facilitated more than 25,000 home-buying transactions across Europe and the Middle East, representing over $10 billion in annual real estate transaction value. The company works with a wide network of banks in the UAE to support customers with mortgage advisory, financing options and streamlined application support, it said.
Fouad Chemlati, Chief Executive Officer, UAE at Huspy, said: “Dubai Holding Real Estate’s brands are behind some of Dubai’s most recognised residential destinations. Through this partnership, Huspy will bring its technology, bank network and mortgage advisory expertise closer to the customer journey, helping buyers make more informed decisions, save money, and prepare for key milestones with greater confidence. Together, we aim to make home financing simpler, clearer and more accessible for customers of Nakheel, Meraas and Dubai Properties.”
The partnership will be activated through branded customer communications including dedicated landing pages, WhatsApp campaigns, push notifications and selected on-site advisory experiences. These touchpoints will provide customers with access to relevant information, mortgage tools, rate comparisons and pre-qualification support at the moments when financing decisions matter most. A personalised white glove experience from pre-approval to mortgage disbursal.
The collaboration will also support existing homeowners through mortgage rate reviews, refinancing guidance and equity release options, helping customers assess their financing arrangements and explore future investment opportunities.
By integrating mortgage guidance earlier and more consistently across the buyer journey, Nakheel, Meraas, Dubai Properties and Huspy aim to reduce handover friction, improve customer confidence and support a more informed, efficient and premium ownership experience. - TradeArabia News Service