DIFC ... to host the new 37-storey tower.

Dubai International Financial Centre (DIFC) has marked a significant milestone with the ground-breaking ceremony of the Immersive Tower by DIFC, the latest architectural landmark within the heart of Dubai’s financial district, being built at an investment of AED1.1 billion ($299.4 million).

The commercial tower, with a total built-up area of 115,000 sq m, is located within DIFC adjacent to Daman Tower, overlooking the ICD Brookfield tower, said the company.

Conceptualised by Aedas and developed by DAR Group, the 37-storey mixed-use development will meet all the needs of the modern workforce and encompasses 58,573 sq m of office space and approximately 10,596 sq m of retail space while over 680 sq m has been earmarked for amenities.

Scheduled for completion in April 2027, the property represents a seamless fusion of work, leisure, and luxury, and is designed to suit the needs of the workplace of the future.

In addition to office units ranging in size from 60 sq m to 158 sq m, tenants at the Immersive Tower by DIFC will also have access to a Members’ Club.

Speaking at the ground breaking ceremony, Essa Kazim, Governor of DIFC, said: “With the ever-growing number of regional and international financial institutions, FinTech and innovation firms establishing in DIFC, we recognise the requirement for Grade A office space catering to workplaces of the future.”

“The Immersive Tower by DIFC, seamlessly brings together commercial, amenity and retail spaces, delivering a world-class offering to businesses seeking innovative mixed-use environments in the heart of Dubai’s financial district,” he stated.