The new centre's residential area.

AL Hathboor Electricals of the UAE and French electrical products firm Legrand have brought a whole new dimension to the marketing of electrical goods in the region with the opening of a customer-care centre in Dubai.

Al Hathboor Electricals, a division of Al Hathboor Group, is the local distributor of Legrand products.

''This unique centre has a permanent exhibition of Legrand products displayed in their specific areas of application, and even incorporates training and a conference facility," says a spokesman for the Dubai-based Al Hathboor Electricals.

The centre's ultra-modern setting covers 400-sq m spread over two levels. The ground level presents visitors with a 'walk through' of Legrand products at work, in real-life situations. This display area is divided into residential, commercial, hospital, industrial and outdoor zones. This level is open to individual clients and the trade, with trained advisors at hand to demonstrate and elaborate on specifics and solutions.'

The first level houses a state-of-the-art conference, demonstration and training room, where seminars and training sessions will be conducted by professionals from Legrand, and where special theories and installation practices employed by Legrand, will be explained, according to the spokesman.

"Distributors, agents, consultants, architects, interior designers, contractors and panel builders throughout the Middle East will form part of a continuing list of invitees encouraged to attend and participate in these seminars and training sessions," says the spokesman.