Design Division ... uses state-of-the-art technology.

Design Division is Dubai-based interior design and build company, offering superior quality and value-engineered solutions - on a complete turnkey basis or in packages - for the luxury residential and prestigious hospitality and leisure sectors.

Design Division says it has a dedicated and professional team, focused on meeting the exacting needs of the client and maintaining superb quality and performance levels. "Our new studio, in state-of-the-art premises, exemplifies our continued growth - reflecting our constant objective of a superior level of quality and service," says a spokesperson for the company.

"Talented and dynamic multi-disciplined designers at DD Studio, with global experience and specialising in interiors, lighting, furniture, landscapes and graphics; provide creative and exciting concepts within the framework of feasibility and budget, incorporating the latest technology and global trends," she says.

She continues: "Precise interpretation of client's requirements is enabled and facilitated, resulting in optimum solutions. Attention to aesthetic detail and cost-effectiveness allows designers to offer clients every opportunity for value engineering.

"Designers integrate with up-to-date specifiers, highly-skilled computer visualisers, free hand artists and CAD draftsmen, producing innovative schemes. Firmly committed to the use of technology in design and design development, the designers, visualisers and draftsmen are equipped with professional CAD workstations, which are fully networked, utilising AutoCAD and ArchiCAD platforms.

"To assist in concept and design development, visualisers generate virtual reality animations, images and 3D walk-throughs. The client can view the design proposals online and if required, modifications can be made and presented to the client in real time.

"Once approved, digital transmission from designer to CAD draftsmen ensures the accurate generation of layout plans and working drawings. In the case of overseas projects, the presentations and drawings are posted on a secure Extranet site for the client, project management and contractors.

"The digital studio is complemented with the latest colour laser printers, copiers, plotters, photo printers and SCSI scanners. A comprehensive library of samples and catalogues aids the furniture, fittings and equipment design process.

"The design team at Design Division Studio is dedicated to the development of the company's reputation for being client-focused and providing excellence in professional service. Client meetings are held in a state-of-the-art environment, allowing clients the full benefit of multi-media presentations.

"Designers also work in parallel with the QS, contracts/projects and procurement departments, enabling the development of the construction schedule and related cost determination accurately and competitively. The precise documentation thus produced allows for maximum accuracy, optimum compliance to specification and competitive bids from suppliers/sub-contractors.

"The development, implementation and maintenance of a quality management system - managed by our planning and logistics manager has been aimed at meeting exacting client and contract requirements. The control of processes and continuous review and improvements will enable us to conform to international quality standards and support us in our quest for excellence."

''Design Division has considerable portfolio strength in the design and execution of landmark projects including Emirates Towers Hotel and Dusit Dubai. Projects of this magnitude clearly reveal the creativity, capability and capacity of Design Division and demonstrate its high-end positioning in the market place,'' she says. "We are also distinguished for top quality work executed for royal and other prominent clients in the UAE and UK.''