Fujairah's Le Méridien Al Aqah has posted average occupancy rate this year and is rising.

This is not only a resounding success, but also a harbinger of tourism's resurgence in the city that Cyclone Gonu hit, said an official spokesman.

The effects of Cyclone Gonu on June 5, 2007, that devastated the shores of Fujairah are now a thing of the past, as tourism continues to rise steadily. The beach reopened for guests a few days after the disaster and water-sports facilities were up and running almost immediately, the spokesman added.

'While we can't fight nature, our top priority during Cyclone Gonu and the aftermath was the safety and comfort of our clients. The staff must be commended by ensuring that the hotel offered the same levels of service and truly made the guests feel like it was 'business as usual',' said general manager, Le Méridien Al Aqah, Patrick Antaki.

Despite the natural disaster, the hotel occupancy rate was as high as 96 per cent in early August, according to Le Méridien officials, and has seen a marked increase on last year's occupancy rates for the same period.

Fujairah offers a refreshing aura unlike any other in the UAE. The ongoing relationships with regional tour operators and the remarkable communication efforts are essential contributing factors to the resonant success, Antaki added.

The increase in occupancy is not showing signs of slowing down any time soon, and with all the services offered by Le Méridien Al Aqah, this resort will continue to prove its position in being the favourite East Coast destination for both residents and tourists.

For reservations call 9719 - 244 9000.Trade Arabia News Service