Indeset projects ... the Italian restaurant at the Sheraton hotel in Dubai.

UAE interiors specialist Indeset Trading & Decoration Services says a simple group philosophy of providing quality at reasonable prices has been the cornerstone for its success.

The Dubai-based firm is part of the diversified Oman-based Services and Trade Company group.

Established in 1977 by P N C Menon and Suleiman Yahya Al Adawy, the Muscat-based Services and Trade has grown to become a group of companies spanning Oman, UAE, Qatar and India. The group's activities now comprise interior decoration, furniture manufacture, trading, pre-engineered buildings, real estate development and construction and steel fabrication.

"Services and Trade is about business with a simple goal - providing international quality standard products and services to its customers at reasonable cost," says a company spokesman. "With the ability to translate its goals into accomplishments, the group has earned a reputation for providing unmatched products and services."

He continues: ''The roster of the group's completed projects reads like a directory of various market segments catered to, such as commercial establishments, five-star hotels, plush villas and palaces. The group has plans, in the immediate future, for extensive investment in a number of related industries to provide homogeneous integration of various business interests.

''The focus is on providing high quality. To this end, the company invests in relevant technology and is supported by a team of skilled craftsmen and qualified supervision. Emphasis is laid on continuous upgradation of technology and staying abreast with the latest developments. Additionally, all the group's activities are based on the principles of discipline, commitment and integrity. The result is a dynamic, innovative and committed organisation equipped to meet its client's requirements.''

In the UAE, Indeset Trading has executed interior works in top hotels, restaurants, offices and clubs such as the Al Maha Resort, Emirates Towers, Jumeirah Beach Resort, Sheraton Jumeirah, Sheraton Tower Dubai, Pyramid Health Club, the Princeton Hotel, and Dubai Internet City, all in Dubai, and the Al Dar Siji Hotel in Fujairah.