Bloom Properties has started the main construction works at its mixed-use Soho Square urban development on Saadiyat in Abu Dhabi, UAE.

Emirates Link Maltauro, a leading construction group in the UAE, has been signed up to carry out the main works of the development which is taking shape in the University neighbourhood of Saadiyat.

Soho Square is the second mixed-use development by Bloom Properties on Saadiyat encompassing top residential, retail and commercial spaces located in proximity to the New York University Abu Dhabi campus and major upcoming tourist attractions.

The project has been a big draw for investors looking for solid returns on their investments and long-term capital appreciation, Bloom Properties states.

Offering a modern and vibrant living experience, Soho Square will feature 302 high-end residences upon completion, ranging from studios to three-bedroom apartments, townhouses and a penthouse.

The project will have a raft of commercial and retail facilities and amenities including restaurants, a swimming pool and a fitness centre.

Bloom Holding CEO Sameh Muhtadi says: “Given the high demand for quality urban housing with high-end amenities on the island, Bloom is committed to the timely delivery of the project that will ensure compliance with best-in-class construction standards.”

Bloom, he continues, is keen to strengthen its footprint in the Abu Dhabi real estate market by offering investors the best real estate products in the most premium locations.

On the contract win, Mohamad Sleiman, the general manager of Emirates Link Maltauro, says: “We are delighted to collaborate with Bloom Properties on this exciting project.”

“We are confident that our strong commitment to engineering excellence will help us deliver the project to the complete satisfaction of the developer and ultimately the end-users, in line with highest international standards.”