Vogue UK, a leading manufacturer of bathroom accessories, has embarked on an expansion programme which will boost its production capacity by a further 20 per cent by next April, having already completed a similar expansion this year.

This speaks volumes about the demand for its products that include towel warmers, decorative brassware, basin support stands, and shower curtain rails. Vogue has witnessed a 40 per cent growth in business volumes so for this year.
“The Middle East – especially the Gulf countries – offers excellent opportunities for growth,” says Christopher Creasey, export director of the UK-based company, which has maintained a steady business volumes in its domestic market.
Vogue has decided upon a strategy whereby the company participates at the Big 5 show every alternate year.
“We received a very positive response to our stand at the Big 5 show last year with many successful leads, which prompted the decision to exhibit at the show every two years as part of our promotional and marketing campaign for the Middle East,” he adds.
Vogue has recently expanded its line of towel rails with the launch of the innovative Enzian stainless steel heated products, which are expected to be hot favourite in exclusive residential and commercial premises.
“Handcrafted in the UK from 100 per cent stainless steel, each model combines sturdy performance with stunning appearance and is uniquely styled to stand the test of time,” he says. “Offering exceptional heat outputs varying from 614 to 2,948 BTUs, the range is suitable for any plumbing system including the open/hot water type.
“With more than 10 designs to choose from, the range is available in brushed or polished stainless steel, accompanied by a range of accessories for that important finishing touch.”
Established in the West Midlands in 1990, Vogue has s staff of around 130 employees and enjoys a turnover of $18 million per year.
Besides its standard product range, the company can also manufacture products according to customer specifications.
Vogue’s partners in the region include Bukamal in Bahrain, Arcade in Kuwait, Technical Agencies in Jeddah, Saudi Arabia and Sultaco in the UAE.