Assaleeb Decoration of Saudi Arabia will be showcasing a new approach and style in interior decoration at Saudi Build 2000.

Assaleeb, established nine years ago with its head office in Riyadh, offers a complete approach towards interior designing - from space planning, designing and colour scheming to the actual execution of the project. It also specialises in manufacturing classical-style furniture and interior accessories made from wood and metal.

Assaleeb will be a first-time exhibitor at Saudi Build. "This exhibition will provide the company an opportunity to promote itself and its product lines. We firmly believe that participating in expositions like this gives the company an advantage over other manufacturers," says general manager Nasser Al Motawa.

Al Motawa says the company, which has an annual turnover of SR4 million ($1.1 million), has had a very good start this year. "Since the start of this year, every month there has been a new project to do. We are hiring additional manpower for the shop as well for the design department," he adds.

He continues: "Classical design is gaining ground in the domestic market. The mass-market at the lower and medium price level is very classical indeed."

The company is planning to expand the production capacity by bringing a group of shops under one roof. "It helps to expedite the fabrication process," says Al Motawa. It is also planning to open a new furniture showroom in the northern district of Riyadh.

"We wish to obtain design expertise from outside in the near future to be able to introduce other designs and expand the available range," he says.

Assaleeb has carried out projects recently for the Saudi Dental Society; Al Jouf Agricultural Development Company; Al Jazeera Factory for Paints Company; Lanovia Showroom for Blanket; Hogor Showroom for Blanket; Al Issa GM Car Showroom and other projects.

The company will be at Stand No. 200 at Saudi Build.